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ESPN continues P.U.S.H. Pink against breast cancer with a boost from
Mike and Stacy Greenberg

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For the sixth consecutive year, ESPN’s Wellness Team has orchestrated a full slate of breast cancer awareness activities throughout the month of October. P.U.S.H. (Power, Unity, Strength, Hope) Pink events have successfully drawn crowds and raised awareness across the organization for years during Breast Cancer Awareness Month, and this year promises to continue the tradition.

“As we are in our sixth year of P.U.S.H. Pink, it has been great to see more and more ESPN employees get involved with the events,” said Cynthia Villalobos, ESPN Wellness Coordinator. “Based on the enthusiasm we have already seen, I’m going to go out on a limb and say this will be our best year yet.”

The events kick off this afternoon with “Cancer: Coping and Support,” a luncheon with special guests Stacy and Mike Greenberg. The couple will share their experience caring for a close friend throughout her battle with the terrible illness. The Mike & Mike co-host will also speak about his novel, All You Could Ask For.

Greenberg announced this morning that he and his wife will donate $100,000 to The V Foundation for Cancer Research to combat breast cancer. The Greenbergs created a foundation called Heidi’s Angels, to honor their friend, the late Heidi Armitage, through which all of the author’s profits from the sale of the book are being donated to The V Foundation.

“This project was a labor of love and the most worthwhile undertaking of my career,” Greenberg said. “I’m very grateful to everyone who supported it.”

Employees across ESPN are encouraged to wear pink all day, showing their support and helping raise awareness. Throughout the month, there will also be mobile mammograms, information tables and educational resources set up throughout the company to answer questions and encourage conversation.

Next week, P.U.S.H. Pink continues with its annual walk/run and subsequent W.O.D. (Workout Of the Day). Last year’s event welcomed more than 100 employees for a brisk 1.5 mile walk that looped through ESPN’s Bristol, Conn. campus.

“The Walk and W.O.D. has been particularly fun to organize,” Villalobos said. “It’s a great way to emphasize the importance of staying active to remain happy, healthy and productive. Seeing so many employees come together for this activity will be so rewarding, just as it was last year.”

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