ESPN and ESPN Deportes teams take part of the ESPN Deportes Upfront. L-R: Alejandro Moreno, Alfredo Lomeli, Traug Keller, Lino Garcia, David Villa, Hugo Sanchez, Ed Erhardt, John Kosner, Antonietta Collins, Rodolfo Martinez and John Fitzgerald.
NEW YORK – On Wednesday, ESPN Deportes announced new initiatives strengthening the brand’s digital video offerings, original content lineup and diverse programming at its Upfront event in the Hearst Building. With close to 200 guests in attendance, the presentation also reinforced the importance of multimedia and live programming to engage and reach the avid Hispanic sport fans, emphasizing their power and relevance in sports consumption.
For more information on the announcements presented at the event, visit ESPN Mediazone.