When fans are watching The 25th ESPYS’ Red Carpet Live coverage today (pre-show starts 4 p.m. ET, ESPN) from the Four Seasons hotel in Los Angeles, the newly updated graphics package created by ESPN Creative Services is sure to catch their attention (see sizzle reel above).
In two short months, the in-house ESPN team was able to give the package its first update in nearly eight years. The concept focuses on the fun, L.A. feel of the show, while also using liquid platinum that oozes and splashes into moldings to create the word ESPYS. The color draws a connection to the appearance of the actual awards that will be presented to the athletes.
“We wanted to make sure we had a unique look to that package that really stood out from other red carpet shows,” said Carolyn Bellizzi, art director for the project. “We wanted to capture the glitz and glam of the award show from the perspective of the logo preparation.”
— ESPYS (@ESPYS) July 12, 2017