With last week’s new 5.10 update to the ESPN App for iOS and Android, fans now have the power to personalize their sports viewing experience like never before.
To drive awareness, a cross-platform takeover of the ESPN App this week encourages fans to download and stream just in time for the busy sports season ahead, starting with this week’s college football kickoff and the US Open.
Various departments and platforms across ESPN have collaborated on this week’s company-wide effort to download and stream the ESPN App.
Front Row spoke with ESPN SVP, Production and Multimedia Sponsorship Integration and Management Operations, Tina Thornton, about the top five things fans need to know:
1. Fans will discover how to “Take ESPN Everywhere.”
“Integrations include animated elements, Bottom Line takeovers and fun instructional whiteboard videos. Our talent will also demo the mobility and portability of the App in their own day-to-day.”
2. ESPN commentators will show fans how it’s done.
“They are already avid users of the ESPN App for personalized news, highlights and scores. More importantly, they’ll show fans the one-tap access they have to stream live events they can’t be at themselves.”
3. Fans will have access to 240 events and over 400 hours of live programming during the Labor Day week – all in the palm of their hands.
“This week is the absolute best time to take advantage of the scale of our audience and make sure they know the benefits of having the ESPN App on all of their devices.”
4. A fan’s best friend.
A new marketing campaign for the ESPN App also debuts today across TV and digital that showcases how the app is a must-have for sports fans – a single destination to access scores, live and on-demand streams, favorite shows and highlights.
5. For the first time, ESPN Films will premiere a documentary on the ESPN App and on-demand with the latest installment of the award-winning 30 for 30 series.
“Tommy” will be available exclusively for streaming and on-demand audiences starting Wednesday, September 13, two weeks in advance of its broadcast premiere on Wednesday, September 27, at 9 p.m. ET on ESPN2.
"You know me from Rocky V, but in real life, I'm Tommy Morrison."
— 30 for 30 (@30for30) August 26, 2017