Now that the NFL has broadened its Crucial Catch breast cancer awareness campaign to tackle multiple types of cancer, for the very first time an NFL team – the Kansas City Chiefs – is partnering with the V Foundation for Cancer Research and The University of Kansas Health System. Over the weekend, ESPN Monday Night Football analyst Jon Gruden, play-by-play commentator Sean McDonough and sideline reporter Lisa Salters spent time with doctors, patients, and former Kansas City Chief players Bobby Bell and Jan Stenerud at The University of Kansas Cancer Center.
ESPN VP, Corporate Citizenship, Kevin Martinez said, “We are thrilled the Kansas City Chiefs and The University of Kansas Health System are partnering with the V Foundation. The hospital visit was a reminder of the importance of uniting together to defeat this dreadful disease.”
In Week 5 of the season, the NFL will unveil its expanded Crucial Catch efforts in a major way.
EDITOR’S NOTE: In the video above taken from the Oct. 2 ESPN Monday Night Football telecast, ESPN’s Sean McDonough discusses the MNF crew’s hospital visit. In the video below, Monday Night Countdown’s Suzy Kolber announces the Kansas City Chiefs, University of Kansas Health System and the V Foundation partnership.