AUGUSTA, Ga. – Irish singer and songwriter Niall Horan is known to millions of fans around the world, not only as part of the group One Direction but also for his solo career.
But what isn’t as well-known is Horan’s love of golf. This week, ESPN viewers will be introduced to that aspect of Horan in a promotional video shot at Augusta National Golf Club. The video, which will air in different versions across ESPN social platforms, will promote the network’s coverage of the Masters Tournament.
I hung out at Augusta National w/ @NiallOfficial to discuss his golf addiction, and tremendous passion for growing the game.
We ran into @JDayGolf along the way for a putting tutorial.
Really fun, insightful conversation about the mystique of #TheMastershttps://t.co/zK7ba3H6ru
— Marty Smith (@MartySmithESPN) April 5, 2018
Creative Works, ESPN’s award-winning in-house creative agency, partnered with production company Winter Films to shoot and produce the video. It will appear on ESPN’s Facebook, Twitter, Instagram and Snapchat social media platforms this week, with portions also expected to air during SportsCenter at the Masters on television.
“This project was truly a cross-departmental team effort between Sports Marketing, Creative Works, Production, Social and Communications, as well as our counterparts at Augusta National,” Claire Miller, associate manager, ESPN Sports Marketing, said.
“The idea originally came up during a meeting back in September, when our marketing team and Creative Works discussed potential ways to help get younger ESPN users excited about the Masters Tournament and engage with golf content on our platforms. Pairing Marty with Niall, and allowing them to show off their golf fandom and skills while on site at Augusta, felt like an authentic way to accomplish this.”
ESPN and ESPN Deportes will air live coverage of the first and second rounds of the Masters on Thursday and Friday, April 5-6, from 3-7:30 p.m. ET. For details on today’s Masters Par 3 Contest coverage, visit ESPN MediaZone.
Check out Vol. III of the #MartySmithsAmerica Podcast to hear our wide-ranging, detailed conversation with @TigerWoods.
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Click here —>https://t.co/m9u5JkCMnj pic.twitter.com/eza951NLf5
— Marty Smith (@MartySmithESPN) April 3, 2018