Digiday: ESPN vs. the narrative
Media industry magazine explores how ESPN's innovation continues to set the pace
EDITOR’S NOTE: Here are more excerpts from Digiday’s feature published Wednesday, June 6, 2018:
ESPN President James Pitaro:
“One of our top priorities at ESPN right now is to expand our audience — to make sure ESPN is more relevant to more people.”
ESPN Executive Vice President, Content, Connor Schell:
“I’m not sure people appreciate all that we already do in the digital space — the audience we have, the scale, the creativity of the content. There’s a lot of stuff we’re already doing, even if we don’t get the recognition.”
Executive at U.S. pro sports league and ESPN partner:
“Disney is as well-positioned as any legacy media company in the world to take advantage of their IP and learn how to go from basically a wholesaler to direct-to-consumer seller of products and services.”
Digiday’s Sahil Patel explores the sports media landscape and explains how ESPN is positioned to expand its audience in innovative ways.
