ESPN is going all-in on Toronto All-Access – a full day of cross-platform coverage dedicated to the NBA’s current top team this season, the Toronto Raptors. In the video above, Senior Vice President of Production, Mark Gross, explains how a content initiative of this magnitude comes together and what ESPN’s hope to achieve from a storytelling standpoint. Tonight at 8 ET from Toronto, the Raptors host the Philadelphia 76ers.
Ben Cafardo and Jon McLeod produced the video.
EDITOR’S NOTE: Follow ESPNPR’s Instagram and ESPNPR Twitter feeds today for looks at Toronto All-Access content from various ESPN programs including Golic and Wingo, First Take, The Jump, NBA Countdown, SportsCenter and more. Below, see a preview of behind-the-scenes at Raptors practice.