Behind The ScenesJournalismNBA

The Beat Never Sleeps: Woj Talks NBA Storytelling

As the free agency period officially begins Sunday evening, ESPN's Senior NBA Insider discusses the importance of year-round reporting

From Kevin Durant to Kawhi Leonard, from Kemba Walker to Kyrie Irving, the Knicks, the Lakers, the Nets, the Celtics – NBA free agency has taken the sports world by storm.

ESPN Senior NBA Insider Adrian Wojnarowski handles it all.

In the video above, Woj talks about managing all of the NBA news and rumors year round and the importance of being as accurate as possible in his reporting.

The NBA free agency officially begins Sunday, June 30, at 6 p.m. ET; ESPN’s comprehensive coverage begins at 5 ET on ESPN2.

Woj will be reporting the latest NBA moves on various ESPN platforms.

Jon McLeod and Shakeemah Simmons-Winter produced the video.

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