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Feel Good Friday: Laura Rutledge

We can all use some feel-goods these days; Front Row will bring you all the feels, every Friday, through the goodness of familiar ESPN faces

Laura Rutledge hosts NFL Live as well as SEC Nation. (Kelly Backus/ESPN Images)

One of the regular Friday highlights now ingrained in the noon ET SportsCenter is a segment called “Feel Good Friday.” It’s self-explanatory.

This past season, ESPN crowd-sourced social media to identify 140 of the biggest college football fans – including top engagers on social, College GameDay virtual fans, and fans that went about and beyond – and sent each of them a premium gift box to thank them for their support. Hundreds of mentions generated more than 100K impressions with 100 percent positive net sentiment for the brand.

Here are some examples of ESPN college football commentators’ thoughts on the season and promotion:

https://twitter.com/MariaTaylor/status/1347591010478682114?s=20

In the video below, ESPN’s NFL Live and SEC Nation host Laura Rutledge explains what it meant to her to give back to college football fans in a year unlike any other.

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