ESPN Marketing

When Sports Stopped, We Didn’t

1 week ago

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Over the past 10 weeks, ESPN has creatively delivered a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling…

1998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’

2 weeks ago

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"We believe that based on the success of the first spot, we owed it to fans to surprise and delight…

“This could be another great moment for ESPN, and that’s what we are aiming to create.”

3 weeks ago

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espnW adapted its successful Summit experience and switched to a virtual event for this spring. With thousands of registered attendees…

Grab Your Partner And Hit “The Last Dance” Floor

May 1, 2020

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How do cuts representing seemingly everyone from Prince to the Beastie Boys to Alan Parsons Project to Wu-Tang Clan make…

ESPN’s Creative Services and Images Teams Shape ESPN’s Visual Presentation of the 2020 NFL Draft

April 22, 2020

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COVID-19 created a need for a "visual pivot" from the planned Las Vegas theme; here are some examples of the…

The Replay Launches on Quibi; ESPN’s March Social Engagement Up

April 7, 2020

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ESPN Digital & Social Content SVP, Ryan Spoon shares highlights from the past month.

“It’s incredibly important to stay connected with fans and be there for them . . .”

March 30, 2020

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ESPN SVP, Marketing, Laura Gentile, provides details behind the latest "There's No Place Like Sports" spot.