ESPN Marketing

‘Es Lo Nuestro’/It’s Our Thing’ captures the core values of Latino fans . . .’

During its Super Bowl LV coverage, ESPN Deportes unveiled its first new brand campaign in 12 years. Here's the thinking…

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Feel Good Friday: Laura Rutledge

We can all use some feel-goods these days; Front Row will bring you all the feels, every Friday, through the…

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Buck Naked Truth: SportsCenter’s Mayne Shoots Duluth Spot In His Backyard

How did Duluth Trading and Disney Creativeworks decide to shoot new spots in this unusual location? And who's in the…

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Driving Forces: Meet Some Of The Women Behind espnW: Women + Sports Summit

SVP, Marketing, Laura Gentile: "Never have so many women of ESPN helped make this espnW event happen and you'll see…

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Executive Voice: ESPN Sweeps Ogilvy Awards In Sports, Media & Entertainment

SVP, Marketing, Laura Gentile on the significance of acclaim for ESPN's "There’s No Place Like Sports," "We Love It Here,"…

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What Motivates ESPN Music’s Latest Collaboration With DJ Khaled?

As curator for MNF's hit song soundtracks, the star producer continues to help ESPN reach fans through music.

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ESPN SYNC: Schefter, Rutledge, Riddick Review Their Voices In New ‘Sing-Along’ NFL Spot

Celine Dion beats them by a few octaves, but these three ESPN NFL commentators - and some NFL stars -…

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Here’s How ESPN’s ‘Sportsgiving’ Spot, Narrated By Stephen A. Smith, Came To Be

This year's unique sports calendar reinforces the value of live sports, say Seth Ader, VP of Brand Marketing and Susan…

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Big Fan On Campus: Omar Raja Reports From The NBA Playoffs In Florida

The leading voice behind ESPN’s SportsCenter Instagram account is impressed by presence of postseason atmosphere under unusual circumstances.

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‘Rise Together’ Captures This Year’s Historic NBA Postseason In More Ways Than One

"We wanted it to serve as a call for fans to join together with the players and with ESPN in…

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Represent: ESPN Helps Herald WNBA’s Season Start With #OrangeHoodie Push

The hashtag trended on Twitter as Lil Wayne, Naomi Osaka and scores of NBA and ESPN stars posted selfies wearing…

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When Sports Stopped, We Didn’t

Over the past 10 weeks, ESPN has creatively delivered a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling…

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1998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’

"We believe that based on the success of the first spot, we owed it to fans to surprise and delight…

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“This could be another great moment for ESPN, and that’s what we are aiming to create.”

espnW adapted its successful Summit experience and switched to a virtual event for this spring. With thousands of registered attendees…

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Grab Your Partner And Hit “The Last Dance” Floor

How do cuts representing seemingly everyone from Prince to the Beastie Boys to Alan Parsons Project to Wu-Tang Clan make…

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