ESPN Marketing

When Sports Stopped, We Didn’t

Over the past 10 weeks, ESPN has creatively delivered a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling…

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1998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’

"We believe that based on the success of the first spot, we owed it to fans to surprise and delight…

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“This could be another great moment for ESPN, and that’s what we are aiming to create.”

espnW adapted its successful Summit experience and switched to a virtual event for this spring. With thousands of registered attendees…

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Grab Your Partner And Hit “The Last Dance” Floor

How do cuts representing seemingly everyone from Prince to the Beastie Boys to Alan Parsons Project to Wu-Tang Clan make…

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ESPN’s Creative Services and Images Teams Shape ESPN’s Visual Presentation of the 2020 NFL Draft

COVID-19 created a need for a "visual pivot" from the planned Las Vegas theme; here are some examples of the…

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The Replay Launches on Quibi; ESPN’s March Social Engagement Up

ESPN Digital & Social Content SVP, Ryan Spoon shares highlights from the past month.

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“It’s incredibly important to stay connected with fans and be there for them . . .”

ESPN SVP, Marketing, Laura Gentile, provides details behind the latest "There's No Place Like Sports" spot.

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