Behind The ScenesESPN CareersESPN MarketingInnovationNCAAFWalt Disney CompanyWho Does That?Working @ ESPN

ESPN Introduces College Football Lens On Snapchat

The new Snapchat AR Lens allows users track weekly picks, engage with friends and “wear” headgear

(Illustration: Bea Panitz/ESPN)

Thanks to the recently unveiled College Football Lens on Snapchat, you can channel your inner Lee Corso with a trademark “Not so fast, my friend!” and even put on your choice of mascot headgear.

“ESPN is always looking to push the creative boundaries within our shows,” said Vice President of Digital Production Mike Foss. “This opportunity to combine Snap’s technology with our storytelling in a way that creates interactivity with audiences is a great example of that creative work in action.”

Created by ESPN’s Social Team in collaboration with Snapchat, fans can be their own “guest picker” thanks to a first-of-its-kind, changeable, multiple-effect Lens, unlike most versions that are static.

“We loved the idea of incorporating an AR Lens for the college football season. We know how iconic the mascot headgear is in the world of college sports, so we took that as inspiration when creating this fresh and innovative concept,” says Social Media Director Amanda Anderson. “We’ve done several AR Lenses in the past, but this one is unique because of its variation and customization.”

For the College Football Lens, fans receive a unique experience every Thursday when the upcoming matchups go live.

To try the new Lens, search “ESPN” on Snap. Then, with a simple “tilt” of the head, the app will lock in your picks for the week as you swipe through the games before Saturday’s kickoffs. Throughout the season, the Lens keeps track of users’ records, allowing fans to compete against one another.

“The social landscape is perpetually evolving, and in turn, ESPN is finding innovations in these spaces to interact with fans,” said Foss. “This is an exciting step, which we hope will lead to future AR and VR innovations within our shows.”

Back to top button