ESPN PRod Pod: Daley and ESPN Social Team Continue to Lead the Way
ESPN VP, Social Media, Kaitee Daley has been named to Sports Business Journal's “40 Under 40” list. She credits her team for ESPN's 430M average daily impressions across its social media accounts
Welcome to Season 2, Episode 5 of the ESPN PRod Pod, the official podcast of the ESPN Communications Department. The PRod Pod takes you behind ESPN’s unmatched storytelling by introducing the people behind the content – who they are, where they’re from and how they create the magic.
There are several very good reasons ESPN Vice President, Social Media, Kaitee Daley has been named to the prestigious Sports Business Journal “40 Under 40” list. (View List) In fact, there’s something like 430 million reasons – because that’s the amount of impressions ESPN’s 25 different brands generate DAILY over five main social platforms (Twitter, Instagram, TikTok, Snapchat and Facebook).
“When you see ESPN in those environments,” Daley, a graduate of Bowdoin College, tells Communications Associate Producer and PRod Pod host Jon McLeod, “chances are it comes from the great team I have the privilege to lead.”
The conversation goes on to include a peek at Daley’s “typical day,” her pioneering efforts at the start of ESPN’s social immersion and her admiration for the late Pat Summitt.
In the concluding “Fab 5” segment with ESPN Fan Relations Senior Coordinator Kiana Lowe, Daley names her current, favorite platform, her small(ish) dog named Moose and the eternal, vexing social media question: “When’s the best time to post?”
Jon McLeod and Kiana Lowe produced the podcast.
