XFL, The Walt Disney Company Celebrate Women’s History Month
Dany Garcia, Chairwoman and Owner of the XFL, and Rita Ferro, President of Disney Advertising, discuss some of the reasons behind the XFL/ESPN/Disney partnership in the third segment of a multi-part video series
On Feb. 18, the XFL kicked off its inaugural season on Disney Networks. All 43 XFL games will be featured on a combination of ABC, ESPN, ESPN2, ESPN Deportes and FX with every game streaming on ESPN+.
We were able to bring two powerhouse women in sports – Dany Garcia, Chairwoman and Owner of the XFL, and Rita Ferro, President of Disney Advertising – together to huddle about the endless advertising opportunities for brands and what this means for a new generation of football fans.
Here’s Part 3 of their discussion in the video above regarding the reasons behind the partnership between the XFL, ESPN and The Walt Disney Company.
In Part 2 (see above), Garia and Ferro discuss endless advertising opportunities for the brands and what this means for a new generation of football fans.
In Part 1 (see below), to commemorate International Women’s Day celebrated Wednesday, March 8, the leaders discussed navigating a male-dominated industry and their excitement around this monumental partnership.
In continued celebration of Women’s History Month, Front Row has presented these segments of Garcia and Ferro’s conversation.
Jon McLeod produced the videos
For more on ESPN’s XFL coverage, visit ESPN Press Room