Editor’s note: Television news assignment desk editor Nicole Coffey, who produced the above video for Front Row, reflects on Jimmy V Week For Cancer Research, which begins Wednesday across all ESPN platforms.
When creating this video, I was touched by the enthusiastic cooperation and passion my ESPN co-workers have introducing Jimmy V Week to our fans.
They had personal stories to tell about how cancer has touched their lives or the personal responsibility they feel to contribute to our ESPN partnership with The V Foundation, and to help find a cure for cancer.
It has been almost 20 years since legendary basketball coach and ESPN analyst Jim Valvano passed away. His spirit and determination live on through The V Foundation.
Last year, Jimmy V Week raised $1.2 million dollars for cancer research. One hundred percent of the money raised goes directly to cancer research.
The motto of The V Foundation is to “Don’t Give Up… Don’t Ever Give Up!” That’s what Jimmy wanted from all of us, to keep going in our lives, and to enjoy life to the fullest, even when we are thrown a curve ball.
Join ESPN and The V Foundation in the fight against cancer.
Jimmy V Week content will be incorporated into studio programs and event telecasts across ESPN, ESPN2, ESPNU, ESPN.com, ESPN3, ESPNEWS, ESPN Deportes, ESPN Classic and ESPN Mobile.
It begins with a special launch of the week on Wednesday at 7 p.m. featuring Valvano’s 1993 ESPYs speech aired simultaneously across multiple entities.
For more information, visit this page on ESPN.com.