Behind The Scenes

ESPN in Brazil

At ESPN, there are a multitude of products and platforms to work on, especially when you straddle both the U.S. and international sides of the business.

ESPN has offices from Bangalore to Singapore. And our mission around the world is the same as it is in the U.S.: Serve sports fans anytime, anywhere.

That’s just what we’re doing in almost 200 countries and territories around the world.

Take Brazil for example. With ESPN Brasil set to air the 2012 London Olympic Games, and the country playing host to both the 2014 FIFA World Cup and the 2016 Olympic Games, ESPN’s presence and brand in Brazil will be at the forefront of the global sports stage for years to come.

Growing our Latin American businesses has never been more of a priority.

At 22 million people, Sao Paulo is Latin America’s largest city, and Brazil — its economy booming — is the largest country in South America. In fact, it is larger than the continental U.S. and home to 190 million people.

Today, ESPN has three TV networks in Brazil, ESPN, ESPN Brasil and ESPN HD.

ESPN.com.br is one of the top sports websites in the market, ESPN360 is available as a broadband service much like ESPN3 is in the U.S. Mobile apps are available for the iPad and iPhone, ESPN Radio (Radio Estadao) launched in 2007, followed by ESPN The Magazine in 2009. And ESPN is pioneering 3D in the market by bringing 3D sports content to movie theaters nationwide. Brazil has also hosted several X Games events over the years and it has a very strong following.

In the video above, you can take an insider’s tour of our offices in Sao Paulo and Rio de Janeiro.

On a recent trip to Latin America, ESPN Executive Chairman George Bodenheimer and Executive Vice President and Managing Director of ESPN International Russell Wolff visited ESPN’s offices there.

It was especially exciting to see the ongoing all-digital upgrade happening at the Sumare facility, the same former location as South America’s first TV network, TV Tupi, which will be completed soon.

Back to top button
Close