On Sunday, ESPN Deportes Radio NY 1050 AM participated in New York City’s National Puerto Rican Day Parade, one of the most popular cultural events in the country that celebrates Puerto Rican heritage. The station’s sports-themed float traveled the parade route down Fifth Avenue from 44th Street to 79th Street with former WBA Light Middleweight Champion Miguel Cotto and ESPN Deportes Radio commentators greeting fans along the way.
The event provided a special opportunity for ESPN Deportes Radio to connect with Hispanic New Yorkers in celebration of their culture.
“New York has a large Hispanic sports fan base; many are of Puerto Rican and Caribbean heritage — hard core fans of sports such as boxing and baseball,” said Oscar Ramos, general manager and senior director of ESPN Deportes Radio and ESPNdeportes.com. “For these fans, sports are part of their culture, so we were very excited to be able to march in the annual demonstration of Boricua pride.”
Cotto was thrilled to work with ESPN Deportes Radio 1050 AM and to be part of the parade for the first time.
“It was a pleasure to be there and connect with all the beautiful people that witnessed the march,” said Cotto. “It meant a lot to me to be part of it because the Puerto Rican tradition and culture in New York is huge. The success of the parade speaks for itself. New York saw me grow and made me who I am today.”
Cotto said there is not one morning he misses SportsCenter and he views the creation of the first Spanish-language, 24-hour sports radio in New York as an exciting destination for fans: “It is very important to bring sports in our language to the huge Puerto Rican and Latin community.”
ESPN Deportes Radio 1050 AM has been on the air for nine months now, bringing a wide variety of sports talk and live events that are relevant to the New York sports fan, including two local shows Firma ESPN (7-10 a.m. ET) and Zona ESPN NY (2-4 p.m.).