Behind The Scenes

ESPN recognized for commitment to Latino community

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Editor’s note: ESPN celebrates 25 years of Hispanic Heritage Month by highlighting the contributions of Latinos in sports. For coverage in English from Sept. 15 to Oct. 15, click here. For coverage in Spanish, visit

Nearly 2000 journalists convened in Anaheim, Calif. recently for the Excellence In Journalism National Conference, which was hosted by the Society of Professional Journalists (SPJ), the Radio Television Digital News Association (RTDNA) and the National Association of Hispanic Journalists (NAHJ). I’m the president of NAHJ and a Coordinating Producer with Studio/Domestic at ESPN, and have been a member of NAHJ for years. The association has played a vital role in shaping my career and is a vehicle helping me pay it forward by mentoring journalists and students.

Part of NAHJ’s mission is to advocate for the fair and accurate representation of Latinos in the media. ESPN shares that goal, and as a long-time sponsor of NAHJ, ESPN participates at the annual national conference, regional events and recruiting. In fact, ESPN’s commitment to assertively reaching the Latino community was honored at the weekend’s NAHJ national conference gala.

“Our employees are our most valuable asset,” said Senior Recruiter Theresa Nolan, who represented ESPN at the conference. “Throughout the year, ESPN Human Resources works in close partnership with the NAHJ organization to increase our knowledge of the Hispanic community, and ultimately attract a workforce representative of this growing population.”

Freddy Rolon, VP, Deportes Programming and Business Initiatives, was part of a panel discussion on diversity in the workplace at the NAHJ luncheon. He was joined by colleagues from ABC News and Fusion, who shared how each of their respective networks work at better serving the growing Latino population.

ESPN is leading the way in assertively reaching the Latino community and was honored for outstanding work at increasing the visibility and accurate representation of Latinos in media at the NAHJ national conference gala.

I am very proud to be part of a company that continuously works to be more reflective and inclusive of Latinos in the production of content and in the workplace.

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