EDITOR’S NOTE: Amy Lupo is ESPN’s senior director of marketing and content strategy.
Together with ESPN Corporate Citizenship, X Games is proud to have launched a new bullying prevention campaign this month called, “Shred Hate.”
For more than 20 years, the X Games has represented individuality in sport and progression, with our athletes often taking the non-traditional sports event route in their lives. The individualism of these athletes often isolated them during their growth. Bullying has become a widespread issue around the globe with nearly one in four students reporting instances of bullying.
Marrying the perspective of these amazing athletes with four innovative organizations – No Bully, DoSomething.org, GLSEN and Crisis Text Hotline is the foundation for Shred Hate.
Since we launched last week, I’ve heard from many athletes and action sports industry reps looking to see how they can get involved in the program. We’ve had early social support from more than 30 athletes including Chloe Kim, Mark McMorris and Bobby Brown. It’s amazing to see what impact the initiative has made in its infancy! Tucker Hibbert, one of the most decorated X Games snocross riders who hails from Minnesota, reached out immediately asking how he could help.
Be sure to check out XGames.com/ShredHate – which showcases a new Shred Hate PSA and links to resources for those in need. Our hope is to evolve the site into a place where people can post ideas for bullying prevention, instances of success and more. Much like the X Games, we’re able to grow Shred Hate as we see the wants and needs of our fans.
Onsite in Aspen and Minneapolis, we’ll offer a space for fans to come learn about Shred Hate efforts in our X Games village with a digital and social interactive program, athlete autograph sessions and more.
Getting bullied is the worst. The @XGames family and I are committed to #ShredHate » https://t.co/PmQTlqSQoy pic.twitter.com/fcvPRHbmQq
— Ryan Nyquist (@RyanNyquist) September 30, 2016
Together we can put an end to bullying. The @XGames family and I are committed to #ShredHate. Check it out at https://t.co/IOaeC23o8K. pic.twitter.com/9q6n9RBH1k
— Chase Hawk (@chasehawk) September 30, 2016
I'm teaming up with #XGames to #ShredHate because nothing good comes out of being a bully.
Learn more + join us–> https://t.co/gbaz2MfwJk pic.twitter.com/HxPdvMGixz
— Tucker Hibbert (@hibbert68) September 30, 2016
Join X Games and Action Sports athletes everywhere to #shredhate in the battle against bullying…. https://t.co/uM5i8a2Y8V
— Chad Kagy (@chadkagy) September 30, 2016
Help @XGames #ShredHate https://t.co/Poh0EuhU92 pic.twitter.com/7m5qMKIs9O
— Mark McMorris (@markmcmorris) September 30, 2016
Join me & the @XGames family #ShredHate w/ the new anti-bullying campaign: https://t.co/U9t3zNH65M 💓
— hailey langland (@yung_hails) October 1, 2016
I love this campaign, launching today. Join the @xgames family in helping to #ShredHate, choose kindness and beat bullying … https://t.co/2Q53oyYlyR
— Alyssa Roenigk (@alyroe) September 30, 2016