Tricia Betron, ESPN SVP of Multimedia Sales, was honored at the Working Mothers of the Year Awards luncheon at Cipriani in New York City.
As Senior Vice President of ESPN Multimedia Sales, Tricia Betron leads a team that develops advertising market messaging, strategies and developing stories through interpretation of research and data that advances and positively impacts the industry. In addition, she is a champion for Advertising Effectiveness – working hand-in-hand with ESPN Research, her team allowed ESPN to provide marketers with an industry leading multimedia planning tool that can provide advice on media activation.
Recognized as a company and industry leader, Betron has deservedly received numerous accolades for her contributions throughout her career. Yesterday, Tricia was once again honored, but this time on a more personal level, by She Runs It at their Working Mothers of the Year Awards luncheon at Cipriani in New York City.
This award recognizes outstanding mothers in advertising, marketing and media who serve as strong role models and demonstrate a positive influence at work, at home and within their communities. Joined by her family and ESPN colleagues, Betron shared a story about how her mother taught her that “hard work is always to be expected.”