The ESPN App was used by millions of fans over a busy college football opening weekend, but perhaps none more focused on what the app can provide than Cam Newton.
On Saturday, Caylin Newton, the younger brother of Carolina Panthers All Pro quarterback Cam Newton, led Howard to the biggest point-spread upset in college football history, a 43-40 win over UNLV. Cam kept track of his brother’s exploits on the ESPN App.
And he wasn’t alone. On Saturday, 8.3 million fans in the U.S. used the ESPN App (up 11 percent year-over-year), which also generated 31.5 million video starts, a 371 percent increase.
During the five days of ESPN’s record-breaking college football kickoff weekend, the ESPN App had more than 75 million visits in the U.S. and 94 million video starts, up 376 percent over the same weekend last year. Across all digital platforms, ESPN had nearly 185 million visits and nearly 154 million video starts, up 86 percent.
It was a huge weekend for college football on ESPN, a big day for Caylin Newton – and thanks to the ESPN App, his proud older brother was in on the action.