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Variety: What’s the strategy behind ESPN’s live event ratings momentum?

As we head into a big sports weekend featuring a diverse collection of events across ESPN platforms, ESPN executives Burke Magnus, Connor Schell and Ryan Spoon discussed the topic with reporter Brian Steinberg for this Variety story, published today. They share their thoughts on how ESPN successfully utilizes its resources and outlets, as well as social media and digital platforms, to connect with fans and help drive interest and viewership to ESPN event telecasts.

Here’s an example of ESPN’s multiplatform coverage strategy: one game in the 2019 Women’s Final Four as seen via ESPN’s social media handles.

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