Behind The Scenes

Introducing ESPNFC: Global coverage of soccer on multiple platforms

LONDON — ESPN today strengthens its commitment to covering soccer globally, introducing ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, online, mobile print and radio.

Just in time for the exciting build-up to the 2012 UEFA European Football Championship, the new brand will bring together all of ESPN’s soccer properties and house them under one universally recognized name.

ESPN FC

Beginning today, fans can experience a preview of ESPNFC with branded content online and on mobile platforms specific to the EURO 2012.

Throughout EURO 2012, ESPNFC will be focused entirely on providing comprehensive coverage of one of the leading international soccer competitions, including news, analysis and commentary, real-time scores, stats and more.

And later this year – around the new Barclays Premier League and European seasons – ESPNFC will expand to encompass all major leagues and competitions worldwide.

Check out the new site at ESPNFC.com.

We think it will be the definitive gateway to ESPN’s soccer coverage 24/7 globally across all platforms. Fans will find the best live experience that ESPN can offer wherever they are in the world via an immersive Live MatchHQ hub of live events, real-time scores, stats, message boards and more.

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