Behind The Scenes

Inside ESPN Deportes Upfront

NEW YORK — As Upfront week wraps up, ESPN Deportes hosted a “time-out” event Wednesday night, allowing advertisers and marketers to take a break from the presentations and experience sports.

The event was hosted by ESPN Deportes executives and a group of some of the most renowned Spanish-language commentators, sports experts and legendary athletes.

Commentators included World Cup champion Mario Kempes, three-division boxing titlist Juan Manuel Marquez, and other top experts Jose Ramon Fernandez, Jorge Ramos, Fernando Palomo, Luis Alfredo Alvarez, Ernesto Jerez, Carolina Guillen and Carolina Padrón.

Former New York Yankees’ pitcher and four-time World Series champion Orlando “El Duque” Hernandez also attended.

The event took place at a New York City rooftop with the skyline setting the mood and an energetic atmosphere that allowed guests to enjoy while also learn about the network.

During a brief presentation, ESPN Deportes’ executives had the opportunity to highlight some of the brand’s upcoming initiatives for the next year that include the launch of an innovative digital destination, new soccer programming, two original news and information studio shows, more original programming, and new Miami studios.

Among the announcements the executives highlighted the launch of ESPN Deportes+ por ESPN3, a digital vertical available on ESPN3, the company’s live multi-screen sports network.

ESPN Deportes+ will provide the most comprehensive offering of live sports in Spanish on a multi-screen network available on computers, smartphones, tablets and Xbox.

The offering will become an extension of ESPN Deportes Television, offering an additional, exclusive Spanish-language programming lineup of more than 200 sports events that would otherwise not have been shown on television.

ESPN Deportes+ will be a viable destination, reaching approximately 7.7 million Hispanic households.

The programming lineup includes: Barclay’s Premier League, International soccer friendlies, World Cup Qualifiers, Winter Baseball from the Dominican Republic and Venezuela, college football, college basketball, tennis and much more.

For more on the ESPN Upfront, click here.

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