A name that leaves a mark: ESPN Deportes’ new brand campaign

This week, ESPN Deportes introduced a new brand campaign, El Deporte Tiene Nombre y Apellido (In Sports, a Name is Everything), spotlighting the deep emotional bond Latino fans have with names, heritage and pride in sports.

Developed in partnership with creative agency Remezcla, the campaign centers on the cultural truth that when someone is called by their full name, it means they have made an impact. That recognition represents more than just respect; it reflects identity, connection and legacy.

“For our fans, being called by your first and last name means you have left a mark,” said Brian Iglesias, Vice President of Sports Marketing at ESPN. “That kind of recognition is at the heart of what ESPN Deportes has delivered for over 20 years, with an unmatched portfolio of live sports, award-winning studio shows and original content that speaks directly to the Spanish-speaking fan.”

The campaign features actor and former professional soccer player Danilo Carrera, whose personal journey embodies the campaign’s message.

“To me, the phrase means reaching your dreams and connecting with millions of people who see their own journey in yours,” said Carrera. “It is about hard work and sacrifice, but above all, about connecting through who you are, your name, your story. What drew me to this project was the team at ESPN Deportes, professionals I admire. And when I heard the campaign line, it stayed with me. Your name and your word are what you carry with you.”

Carrera sees the message resonating especially with young, Hispanic audiences in the U.S.

“It is a great way to connect with young fans who are proud of their culture, their roots, and their last names,” he added. “No matter where you come from, you can go far.”

The campaign will appear across ESPN Deportes’ television, digital and social platforms.