Behind The ScenesNFL

ESPN’s NFL Social Media team tackles season storylines in innovative ways

EDITOR’S NOTE: Click on each panel in the Instagram mosaic above to experience some of ESPN’s NFL social team’s fun and interesting takes on the season’s top storylines thus far.

ESPN’s Sunday and Monday NFL Countdown shows are all new this year – new commentators and producers, innovative studio elements and fresh content in the social media space.

Countdown has a new look and so do we,” explains segment producer Neeta Sreekanth, who manages ESPN’s NFL content for Facebook, Instagram, Snapchat and Twitter. “We’ve always strived to give fans context and the best second-screen NFL experience. Now, we’re producing elements that give a different, creative perspective of what you’re seeing in the NFL. We’re collaborating more within the company to maximize resources, and early on, we’ve seen some tremendous results from our new direction.”

We work extremely hard and it’s been rewarding to have people both inside and outside of ESPN take notice.
– ESPN NFL segment producer Neeta Sreekanth on her social media team

Last week alone, ESPN’s NFL content on Facebook (NFL on ESPN), Instagram (@espnnfl), and Twitter (@ESPNNFL) reached more than 77 million people.

While the results are big, the size of the group is not.

Sreekanth – who populates @ESPNNFL from the studio on Sundays and then on the sidelines during Monday Night Football games – leads ESPN’s three-person NFL social team which includes Bryce Gibson, who oversees day-to-day content and produces commentator-driven social segments and Facebook Live videos, and Annie Dunbar, who helped launch ESPN NFL’s Snapchat (ESPNNFL).

The trio collaborates around the clock to program ESPN’s NFL social platforms and produce original content surrounding NFL storylines, newsmakers, and big matchups. The collage above highlights recent posts that showcase their new strategy.

“We work extremely hard and it’s been rewarding to have people both inside and outside of ESPN take notice,” Sreekanth said.

Added ESPN NFL host Trey Wingo: “Neeta and her team are doing an amazing job of coming up with creative ways that engage our viewers/consumers and keep them informed. That’s really just a long corporate way of saying she and her team are awesome.”

Tonight in Arizona when the New York Jets face the Arizona Cardinals on MNF (8:15 p.m. ET, ESPN), look for Sreekanth and team to roll out unique game day content highlighting the NFL’s Week 6 finale.

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